How to sell a horse

We’ve previously picked apart a number of different ads to try to give people a sense of what potential purchasers are looking for and a general idea of why their ad isn’t working – you know, out of the goodness of our hearts and whatnot.  But after taking a recent stroll through Craigslist, we thought maybe we should take a slightly more direct approach.

So, if you are selling a horse, the following are some good guidelines to follow when placing an ad.

1.  Basic information including, but not limited to: age, breed, height, gender.

“Meet Twenty One! She’s a beautiful Thoroughbred mare that we have available for lease. Come enjoy the wonderful benefits of having a horse without the cost, liability, or responsibility of actually owning one!

What you get: Full horse privileges! During the times reserved for you, Twenty One will be like your own horse. Come spend time with her, ride her, take her to a show, or do anything you want with her! You can use our tack or bring your own (as long as it fits her properly). There are plenty of riding areas here on the property and access to the beautiful river trails just a few minutes ride away.

We have three lease levels available to suit your needs and budget:
Level 1: $150/month – full horse privileges 2 days per week
Level 2: $225/month – full horse privileges 3 days per week
Level 3: $375/month – full horse privileges 5 days per week

Lessons are also available at a competitive rate to improve your riding skills and familiarize yourself with the trail system!

Text (preferred) or Call: ###-###-####”

Alright, so we know this is a Thoroughbred mare, but that’s about all!  To some, height may seem like a trivial thing, more of a personal preference, but you can actually be too big or too small for a horse!  With ads like this you’re going to attract people who know next to nothing about horses because those who do know horses are  moving on to the next ad that actually has the minimum required information.  But, then again, maybe they did want people who don’t know about horses – they did post on craigslist…

Note: You’ll also want to make sure you enter the horse’s age, not your own – as most likely seen in this example.

2.  Training/experience of the horse, if applicable (It’s sad that there are instances where it may not be applicable.)

3.  If you’re including a photo of the sale horse, and it’s typically recommended that you do, be sure potential purchasers know which horse is for sale.  For example

“Selling a mare thoroughbred horse (4 years old) that has never been bred, I’m also selling a mare quarter horse (4 years old ) has been bred once. I’m asking $450 for each horse.
Contact me at ### ### #### at any time I am Mr. X . “

One more thing; and this is apparently the most difficult aspect of all, but do try to remember that that squiggly little red line underneath a word means it’s spelled incorrectly – and that yes, you should change it.

“Great little mare, Sorrel with white face, one blue eye, lite light main mane and tail, gental gentle as a kitten, stands quite quiet for saddeling saddling and brideling bridling, easy keeeper stays fat on hay grass or both no need for supplamet supplement feeds. Hoofs hooves in great shape no shoes, to my knowledge she has never been shod, can be varified verified by previous owner. Rides well with other horses, fast smooth walk. She is very entergtic energetic, good neck rain rein and backs well. I only ride once a week and she needs a lot more wet blankets than I can give her. Little to too much horse for myself, looking for something with less get up and go. She would better for someone who rides regular and can put some miles on her, she really needs a regular routine. Not a childrens or beginners horse could be with regular rideing riding. She is very quick. Never has bucked, kicked bitten or tried to run off. Presently ridden with a snaffelcurb (wtf?) bit with a chin strap. Does not like a ported bit. If interested please call ### ### ####, will be happy to answer any questions you might have.”

Here’s hoping that they can only ride once per week because they’re spending the rest of the time studying the English language – or at least how to use spell check.

Ps.  That mare is kind of cresty.  Do you think if the current owner had to spell “laminitis” they might spell it “lambinitis”?


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Posted on October 11, 2011, in Bad Horse Ads and tagged , , , . Bookmark the permalink. 9 Comments.

  1. I’d assume snaffle curb means a tom-thumb type bit.

    The multiple horse photos always piss me off. And what’s even worse are the ones that aren’t even oriented correctly, like that one on the right!

    I will say for them though, not all computers have the squiggle check on them. That’s a more modern computer thing. And since they don’t have sense to advertise properly, spell properly, or even know much about horses to use proper terms (not to mention don’t have the computer skills to orient photos properly) I think we can assume some of them either have older computers or have no clue how to turn it on in some of the in between models.

  2. It’s very possible they’re using older computers – but is that really an excuse for spelling on this level? Typos can only account for so many of them! lol I think that perhaps JG and I are just a little pickier than most when it comes to spelling and grammar. Although, I do dread the day when we fail to correct our own typos and one of our readers totally calls us out on it! 😉

  3. OK, I get that people who are too dumb to type don’t know how to use spell check. But how can you NOT know how to orient a picture in the right direction! Come on, you open with windows picture viewer and click the freaking ROTATING ARROW! It’s not rocket science!

    Ah! I feel better now.

    Putting pictures of several horses and not saying which ones are for sale is also worthy of a Darwin award. Unless they’re hoping the buyers like to play eni-mini-myni-mo with the pictures and will try to buy the one their finger lands on?…

  4. Just guessing here, but perhaps the TB mare is the one who is WAY TOO THIN!

  5. I´m afraid they just don´t bloody care to rotate the pic or spellcheck…

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