Horse Nation disqualified from FEI pictogram contest

I almost see this as a challenge.  I think I’m going to have to put my super duper drawing skillz to use and see if I can’t beat Horse Nation – and by beat them I obviously mean get better commentary from FEI! lmao!

See below for Horse Nation’s post on their rejection by FEI – or view on HN’s website here

Since the FEI announced last week that it was running a competition for the creation of new “pictograms” for its disciplines, Horse Nation’s Photoshop bunnies have been hard at work. But yesterday, HN’s dreams were crushed.

“They rejected our entries,” said Wylie of Horse Nation. “I don’t get it. I guess they didn’t understand our artistic vision.”

The new FEI pictograms will replace those currently in use, pictured above, which were designed for the FEI World Equestrian Games 2002 in Jerez de la Frontera in Spain.

A FEI spokesperson explained, “With all due respect, Horse Nation’s submission was the worst thing the FEI has ever seen.”

Show jumping


“It was like a six-year-old ate a box of crayons and then threw up all over our computer screen,” the FEI spokesperson continued. “We’re looking for something a little more sophisticated.”




Horse Nation’s art director could not be reached for comment.

“That’s because we don’t HAVE an art director, duh,” Wylie replied. “And personally, I thought our entries were pretty good.”

We promise you, they weren’t good.

With Horse Nation out of the running, the competition is still wide open. There is no limit on the number of entries per person, and entries will be accepted through midnight on April 19.

Competition rules and entry forms can be accessed via the FEI website and its Facebook page.

“I wouldn’t try to enter it if I was you,” Wylie advised. “Those people are stuck-up crooks who couldn’t tell a Picasso from a pile of horse poo.”

In a press release, FEI President HRH Princess Haya explained, “The FEI pictograms are our visual identity. They are universally recognised symbols for our diverse range of equestrian and para-equestrian disciplines. As they are pictures rather than words, they can be understood by everyone anywhere in the world.

“As our sport continues to expand rapidly, we need to refresh these symbols so that they truly epitomise our disciplines and appeal to our increasingly wide international audiences.

“We are excited to be reaching out to our huge equestrian community as well as welcoming newcomers to our sport to help us create this exciting and new symbolic identity.”

The winning designer, whose submission will inspire the FEI’s brand new pictograms, will receive a prize package including two VIP tickets to a top local FEI event, the latest iPad and an annual subscription to FEI TV, the FEI’s official video platform.

Two runners-up will also receive annual subscriptions to FEI TV and all entries will be featured in a dedicated gallery on FEI Facebook. The new pictograms, inspired by the winning entry and refined by an international design agency, will be used by the FEI, its 132 National Federations and organisers of global FEI competitions.

“I really wanted that iPad,” said Wylie. “Maybe next time.”


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Posted on March 14, 2012, in horse and tagged , . Bookmark the permalink. 9 Comments.

  1. WTF is wrong with the FEI committee??? Horse Nations submission are frigging awesomesauce. I want to frame them and put them in my office as they make me oh so happy.

  2. It would be hard to get worse comments. OTOH I am still giggling that they submitted them – that is awesome!

  3. Sort of Anonymous

    I think the FEI showed admirable restraint. I would not have been as diplomatic…

    And they did at least respond, with appropriate critique of areas need change.


  4. You know… I thought they were rather ‘meh’ but OOH opportunity! Totally going to try for this. I need to get back into my line art frame of mind 😀

  5. Rebecca Neppach

    I think they were hysterical. Loosen up people, laugh a little. Children all over the world would understand the pictures:)

  6. I swear two are the same, just with different hats…. and what’s the horse swimming one? :S

    • I know, right? Those are the two I can’t figure out. I think at least horse nation makes theirs easy to understand!

  7. Swimming horse is Endurance. The very last one is Para Equestrian. Loved Horse Nation’s submission’s they would sell well as FEI Art Rejects, maybe that could be HN’s next fundraiser.

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